New Amsterdam Vodka is there for every little moment of competition among friends. For their partnership with the UFC, we helped New Amsterdam roll out the most intense bar cart ever created, for the ultimate UFC watch party.
Enter: The Vodkagon
This decked-out bar cart comes equipped with vodka shot dispensers, a hidden Bluetooth speaker to enhance the fight night atmosphere, custom New Amsterdam Vodka x UFC glassware, and a striking Octagon centerpiece.
This brand act racked up earned coverage, reaching fans across UFC and sports verticals, and drove the highest social media performance the brand saw all year.