The brief was vague: “Lone Star is turning 120, and we have this old armadillo we haven’t used in a while, whaddya got?”

Real Texans know that Lone Star is the only beer for them. But if you’re new around here, you might show up at the gathering with a different beer.

Luckily, we’ve got armadillos—and a touch of Texas magic—to set those well-meaning, but slightly misguided, folks straight.

Agency: Hunt, Gather
Dir: Scott Rice

Electric Vehicles are quickly gaining prominence.
Just like another recent technology that quickly becaem ubiquitous: Streaming TV.

For this educational campaign, we used the style and tropes of streaming TV to spread the word about EVs. On the web, we built an experience that feels like browsing a streaming service. See the website here.


Awards:
Muse Awards Gold (x2)
Webby Awards Honoree

Press:
AdAge


CW: Kevin Pellicone
Sr AD: Pean Perez
AD: Aashna Shah
AD: Paola Fernández

Prod Co: Lord Danger
Dir: Parker Seaman

Everyone and their mom has introduced a canned hard seltzer.

Tito's Vodka never will. If you want a fizzy cocktail in a can, you'll have to make it yourself. That's what Tito's Handmade Vodka is all about.


Launch campaign by Arts & Letters Creative Co., which led to 500 million plus earned impressions.

Awards:
Webby Nominee
Webby Honoree

Press:
New York Times
CNN
Ad Age

"Drink Responsibly" took on more meaning as bar-goers navigated the first stages of post-covid reopening,

So, we celebrated bar workers everywhere as the true All-Stars of responsible drinking, who go above and beyond to keep your trip to the bar safe.

Press:
AdWeek

AD: Adam Dalton
Dir: David Ebert

Production Company: GumZoo Pictures

Breakfast from 7-Eleven is the best part of your morning commute.
So we made it all parts of your morning commute, to a surreal degree.

Spots were optimized with small details custom to several target markets.

Bonus: Listen for my voice acting contribution as “Terrified Steve.”

Awards:
Austin Addy - Silver
Austin Addy - Bronze

CW: Bobby Strobeck
AD: Monique Ramos
CD: Denny Phillips
Dir: Caleb Sawyer

Credit Karma needed to be more to people than just credit scores.

Our platform for social and digital helped make scary personal finance topics easy and approachable.

CW: Kendel Goonis
AD: Sean Perez
CD: Fairfax Banks

Peak is a UK-based B2B Artificial Intelligence startup that helps executives make more informed decisions.

Jeff Bezos had just made headlines for a brief trip to space, so we hit the C-suite set right in the ego.

If they had only had better business intelligence, maybe it could have been them up there.

Social strategy and creative direction for Doordash on Instagram.

New Amsterdam Vodka is there for every little moment of competition among friends. For their partnership with the UFC, we helped New Amsterdam roll out the most intense bar cart ever created, for the ultimate UFC watch party.

Enter: The Vodkagon

This decked-out bar cart comes equipped with vodka shot dispensers, a hidden Bluetooth speaker to enhance the fight night atmosphere, custom New Amsterdam Vodka x UFC glassware, and a striking Octagon centerpiece.

This brand act racked up earned coverage, reaching fans across UFC and sports verticals, and drove the highest social media performance the brand saw all year.

Nine Banded is whiskey from Austin, Texas, for Austin, Texas.
I wrote and developed their brand book, helping Nine Banded refine their story and find their footing to vibe with the hometown crowd on a deeper level.

AD: Erik Binggeser

Weed brands are heavily restricted in where they can advertise, so PAX came to us to ensure their social hit on the elegance of their elevated cannabis hardware experience.

Above all else, we had to get the vibes right.

Everyone remembers “Obey Your Thirst,” but by the time we came on board, culture had shifted, the kids moved on, and Sprite was struggling to re-connect. We reinvigorated the brand on social, including bringing Sprite to new channels like Tumblr and Instagram.

Some content was so successful that researchers had to exclude it from a study because it heavily skewed their data. True story.

For one magical summer, Sour Patch Kids and Slurpee became best friends.

The message was simple: message your BFFs and plan on grabbing a Slurpee. Instagram ads, influencers, and fan submissions extended the campaign.

Awards:
Effie - Silver

AD: Hans Zimmerman

CW: Israel Beer

American individualism reached its culmination during 7-Eleven’s Bring Your Own Cup Day, when anyone could bring any container and fill ‘er up with sweet Slurpee goodness.

We built anticipation on social by doing things like an all-day Snapchat event.

Social sharing was the highest in brand history and Slurpee sales hit a four-year high.

CW: Bonnie Lenzen
AD: Sean Leonard